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Internal teams often have a strong organizational lens that can obscure their understanding of users and hinder strategic efforts. In this presentation, We’ll share practical methods for overcoming these biases to better connect with the user perspective, whether you’re focused on content strategy, web management, or broader initiatives.

"Mind Games: Leveraging Behavioral Economics in Content Strategy" to uncover the psychological insights that can transform your content into a powerful tool for engagement and action.

Rules as Code (RaC) is gaining momentum and has considerable transformative potential, if done right. This is especially the case for governments, because complex legislation and government rules in a constantly changing landscape can be codified to drastically simplify digital experiences for its citizens.

Your website is full of content. Some may be useful to your constituents, some might need TLC, and other content...well...it's just time to take it out.

For Government Agencies, effectively communicating and delivering content to your internal teams and external audiences is mission critical. Complexities abound making security, governance, compliance, and personalization seem impossible. However, with great challenges come greater opportunities.

Working with the NCDIT Digital Solutions team on the migration and redesign project for the State of North Carolina Drupal 10 multisite platform supporting 80 state agency websites

The initial Discovery phase of a project can be highly strategic and complex. How can agencies catering to government projects do it, and do it well?

Hard-fought lessons to ensure success on your next migration such as tools for planning, how to avoid errors/downtime/SEO declines, how to improve your content, as well as highlight opportunities that are often overlooked during times of normal operation.

Reviewing and cleaning up your website will save you time and effort in the future, highlight potential content gaps, and show areas where you can improve functionality and the user experience.

How the federally-funded Reproductive Health National Training Center (rhntc.org) site collaborated with a digital analytics consultant to surface untapped data and insights into an easy-to-use dashboard using Google Tag Manager and Google Analytics 4 (GA4).