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Think personalization is off limits because you run a government website? Well, it doesn’t have to be. We’ll present an actionable framework for how to develop and implement an impactful personalization program within privacy, security and compliance guard rails and help guide you on how to make it successful.

Using a UX led approach to features, content and design, the Single Digital Presence project is improving the way citizens interact with the Victorian Government online. This talk will showcase the current SDP websites and briefly discuss the technology that underpins them.

Can government be run like the Internet, permissionless and open? Coder and activist Jennifer Pahlka believes it can -- and that apps, built quickly and cheaply, are a powerful new way to connect citizens to their governments -- and their neighbors.