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Now more than ever, web teams must pivot with confidence. We must focus on high-impact changes to our websites and adjust our strategy to a digital-first model. WebOps is a powerful mental model for understanding and organizing your work around credibility, productivity and impact.

When organisations set out to improve their content, they often start with a writing style guide: a document that sets out the rules in detail. But is that even the best approach for our users - the people in our organisation who are creating and maintaining content? Is a guidance document the best approach for driving the behaviour change we seek?

Documentation is often the part of a project or organization that gets ignored or left behind. At best, it’s created as a deliverable and then set aside to collect dust, never updated, amended, or edited. But documentation is a living thing! It’s like a plant, you need to water it and tend to it and keep it alive!