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For Government Agencies, effectively communicating and delivering content to your internal teams and external audiences is mission critical. Complexities abound making security, governance, compliance, and personalization seem impossible. However, with great challenges come greater opportunities.

When organisations set out to improve their content, they often start with a writing style guide: a document that sets out the rules in detail. But is that even the best approach for our users - the people in our organisation who are creating and maintaining content? Is a guidance document the best approach for driving the behaviour change we seek?

Documentation is often the part of a project or organization that gets ignored or left behind. At best, it’s created as a deliverable and then set aside to collect dust, never updated, amended, or edited. But documentation is a living thing! It’s like a plant, you need to water it and tend to it and keep it alive!